7th European Direct Selling Conference 2018
Looking ahead to the next 50 years

16&17 October 2018
Steigenberger Wiltcher’s Grand Hotel
Awards and 50th Anniversary Dinner
Celebrating 50 years of direct selling representation in Brussels

18:45 – 19:45
Cocktail and Awards distribution

19:45 – 22:30
Dinner and Awards distribution
Morning Session

09:00 – 09:15
Opening of the conference
Cathy Smith, Moderator

09:15 – 09:30
Key Note address
Seldia Chairman

09:30 – 09:45
Keynote address
Speaker to be confirmed

Key Note address
Magnus Brännström, WFDSA Chairman and CEO of Oriflame

09:45 – 10:15
Key findings of a socio-economic survey on direct selling in Europe undertaken by IPSOS

Since 2007 and the last IPSOS survey on direct selling in Europe, the direct selling sector has shown a constant growth, both in terms of sales and of number of people active in direct selling. Findings of a new survey undertaken by IPSOS in the spring of 2018 will be unveiled and commented by the Executive Director of Seldia and other relevant speakers.

10:15 – 10:45
Coffee break and networking

10:45 – 11:30
A Leaders’ Discussion

Omni-channel, cross-channel, multi-channel… How can companies survive and adapt their strategy to the development of multiple channels of distribution? What are the pitfalls to avoid in order to remain competitive? Is multi-channel the key of success? A few company leaders will exchange their views on the challenges and opportunities of today’s retail, and how these may be turned into innovative solutions.

Moderated by Cathy Smith

11:30 – 12:30
Futurist Guest Speaker Stefan Hyttfors

Stefan Hyttfors is an acclaimed futurist, author and award winning global speaker focused on disruptive technologies, behavioral change and next generation leadership. Stefan will speak on how innovation, new technologies, and consumers’ behavioural changes already affect our world and its social issues.

Afternoon Session

13:45 – 15:00
3 workshops in parallel
  • - EU Regulatory: the New Deal for Consumers
  • Moderator: Eirini Papadopoulou,Seldia

    → Imelda Vital, (Amway)
    → Prof. Dr Reinhard Steen, University of Ghent
    → Christoph Schmon, BEUC
    → Bianca Rodriguez-Galindo, EU Commission (DG JUST & Consumers)

  • - How to integrate digital influencers (bloggers) in your brand strategy?
  • Moderator: Almut Kellermeyer, LR Health & Beauty

    → Emma Joost de Ter Beerst (Stella & Dot)
    → Gerrit Knein, blogger
    → Linda Hellqvist, Oriflame (tbc)

  • - Focus on two top EU markets: Poland & Spain
  • Moderator: Chris Fenna, Meridian MMi

    → Poland
      o Ewa Kudlińska-Pyrz, Chairwoman of the Polish DSA, Mary Kay
      o Miroslaw Lubon, Executive Director of the Polish DSA

    → Spain
      o Carlos Barroso, Chairman, Spanish DSA
      o Agustin Roqué, Executive Director of the Spanish DSA

15:00 – 15:15
Coffee break & networking

15:15 – 16:15
Here today, gone tomorrow? Is the boom of entrepreneurship and the rise of the collaborative economy the end of work, as we know it?

Between 95 and 99% of all companies across Europe are SMEs with less than 50 persons employed, while the growth of the sharing economy has accelerated much quicker over than any business analyst originally expected. At the same time, the increased digitalization of the world we live in have drastically transformed both our personal and professional lives.
It is now easier than ever before to work remotely, reach out to large audiences via the use of social media and to set different work-life boundaries than before. This fits the millennials, who are now not only the largest generation in the work force, but also open to more flexible ways of working than other generations. How do direct selling companies ensure they can tap into these new developments and how do they ensure they remain relevant both as a direct employer and as a provider of entrepreneurial opportunities?

Moderated by Cathy Smith

16:15 – 16:30
Closing remarks

#Seldia50 Anniversary

Meridian Germany as a Direct Selling Full Service Provider in Europe recommends the European Direct Selling Conference as a “must-date” in your calendar.
Besides the valuable, educational resource, the conference offers a perfect networking platform and is a most inspiring event.

Renate Staab
Meridian Germany GmbH

The Seldia Annual Conference is without contest a key event of the direct selling industry in Europe, offering an inspiring program, with great opportunities to learn and to network.

Samir Behl
Regional President Europe

The European Direct Selling Conference is a great event, providing a unique balance between factual information and networking, and offering inspiration in many areas impacting direct selling.

Jacques Cosnefroy
Executive Director
French DSA



Magnus Brännström
CEO Oriflame
Chairman WFDSA


Thomas Stoffmehl
CEO LR Health and Beauty
Seldia Chairman


Denis Pennel
Managing Director
of the World Employment Confederation


Ewa Kudlinska
Managing Director
Mary Kay Poland


Miroslaw Lubon
Executive Director
of the Polish Direct Selling Association


Stefan Hyttfors
Keynote Speaker


Katarina Molin
Managing Director
of Seldia



Steigenberger Wiltcher’s Grand Hotel


Steingenberger Wiltcher’s Grand Hotel
71 Avenue Louise / Louizalaan 71
1050 Brussels, Belgium

+32 2 54242 42



(at walking distance)

NH Louise (****)
Chaussée de Charleroi 17
B-1060 Brussels, Belgium

+32 2 539 01 60

Hotel Ibis Style Brussels Louise (***)
212 Avenue Louise
1050 Brussels, Belgium


If you wish to register, please fill up this document
and send it to H8915@accor.com

TWITTER #Seldia50